TrueHoop

Welcome to TrueHoop!

In a recent Washington Post article, TrueHoop founder Henry Abbott illuminates the stark contrast between TrueHoop and mainstream NBA media like Woj and Shams:

The role of the media is to police the powerful. [Woj and Shams] have to kiss the a— of the powerful: “Please text me first when you’re making a trade.” You’re begging for scraps. They confine their insight into the league to these transactions, which are the cotton candy of news. [Readers] miss the doping and the money laundering and everything else that’s happening in the NBA.

TrueHoop has been a pioneering presence in NBA media since 2005. We tackle the trickiest topics head-on, giving our readers true stories they’ll find nowhere else. We don’t take money from sports-gambling companies, which makes us unlike ESPN, The New York Times, Meadowlark, and nearly every sports broadcast on the planet. 

(If FanDuel or DraftKings—both the lifeblood of sports-advertising dollars and the new face of an industry mired in money laundering—do bad things, do you think Shams is going to tell you about it?)

Media companies supported directly by their audiences get to be fearless. We’re not here for clickbait, rumors, or innuendo. We tell the truth—and we try to do it with a bit of style. Our content team of Henry, David, Jarod, and Travis are putting in long hours to deliver you handcrafted, hardboiled, and polished journalism, commentary, narrative, and analysis. 

Become a TrueHooper today!

As a free subscriber, you’ll get:

• Full, immediate access to our twice-weekly TrueHoop podcast, starring “Godfather of Player Development” David Thorpe alongside host Jarod Hector. Special guests have included elite basketball minds, journalists, and cultural icons such as Brad Stevens, Stan Van Gundy, Sue Bird, Shea Serrano, Kevin Arnovitz, Abigail Smithson, and Professors Ibram X. Kendi and David Hollander. 

• Occasional posts from our NBA experts.

Our paid subscribers get unlimited access to:

• All past and present episodes (now including video!) of our TrueHoop podcast AND at least one post of unbeatable NBA insight each week from David Thorpe, Henry Abbott, Travis Moran, and/or guest contributors!

• Award-winning journalism from Henry Abbott, including extended series on league corruption, money laundering, NBA icons, and the fabric of the NBA.

• All of Coach Thorpe’s prescient predictions. Even NBA front offices would be crazy to ignore Thorpe’s track record. After watching Giannis play two games, Thorpe predicted he’d be a max player. He picked the Lakers to win in 2020 long before the Bubble.

• Our new monthly game-film series, “Thorpe Theory,” in which Coach Thorpe invites you into his film room and outlines his expert assertions about on-court actions.

• All of TrueHoop’s NBA draft coverage, including Coach Thorpe’s unique takes and draft previews. 

• Pieces from TrueHoop contributor Travis Moran on fantasy basketball strategy, popular culture, sports mindset, and hardcourt history.

• Special subscriber chats with members of TrueHoop and fellow subscribers.

• Our complete multimedia archives dating back to 2019.