Why subscribe?

“One of the best out there on any topic.”

-- Jason Kottke founder of Kottke.org

"Keep up the great work. I'm a fan."

-- Malcolm Gladwell

“Guys like Henry Abbott actually are on to something.”

-- Kobe Bryant

TrueHoop has been a leading voice in NBA media since 2005. It has been a blog, a blog network, a podcast, a digital video series and more. TrueHoop has been mentioned or featured on SportsCenter, NPR, GQ, The New York Times, Charlie Rose (before that was gross), and a lot of other places. On tricky topics from doping to game-fixing, TrueHoop has distinguished itself with true stories you can’t get anywhere else.

Unique insight without distraction

Maybe your media diet is dizzying these days. TrueHoop will pop into your online home: your email inbox. It will wait for you there, happy and patient until the perfect time of your choosing. You’ll get it at least twice a week, 100 times a year (or more, when we just can’t wait). Our goal is to carefully craft every email so it’s delightful to you, whenever you read.

Join the crew

The secret of TrueHoop is that we’ve never been any good at doing anything alone. Instead, it has always been a lively conversation between motivated and intelligent people. Sign up and, for starters, we’ll give you Henry’s personal email address, the one his mom uses, to share whatever you think he wants to hear.

How much does it cost?

$10 a month. $100 a year.

Why does an email cost money?

Doing things the right way means not taking shortcuts. And that means putting in the hours.

And then there are some realities of the media business. For instance, a thing a friend who works at Facebook said when he heard about this new media startup: “Don’t rely on advertising,” he said, “because we’re going to take it all.”

But there’s another reason, too: Media companies supported directly by their audiences get to be fearless. There is no backroom powerbroker who can make a threat that matters. Maybe it’s not a coincidence that The New York Times and Washington Post started cranking out one incredible investigative piece after another at the same time subscription revenue surpassed advertising dollars.

The possibilities are good for media. So please subscribe! We appreciate your business.