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The Future of the NBA

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The Future of the NBA

PODCAST: Part One--the media and the money

Aug 3, 2023
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The Future of the NBA

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On today's TrueHoop podcast Jarod Hector and David Thorpe debut part one of the series "The Future of the NBA." Joining them is media executive and friend of the show Ben Aronson. They discuss:

  • How the NBA actually makes money, now and in the future

  • NBA fan consumption habits

  • Ratings and the driver of revenue

  • How the current media covers the game

  • Why does Gen Z watch less sports than previous generations?

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