“The cleanest brand in crypto”

Want to confuse the public? If you’re incredibly rich, the NBA can help.

BY HENRY ABBOTT

Sportswashing is so popular among creepy billionaires—and so few other sportswriters cover it—that it has almost become a beat here at TrueHoop. While much of sports media is gaga over the NBA renaming some awards, we’re busy spotlighting how the sport we love is awash in dirty money. 

So flooded, in fact, that today’s New York Times business section has four major stories on very wealthy people doing untoward things—and every one of them touches the NBA.

This story on FTX describes incredible crimes:

• “One of the biggest financial frauds in American history”

• “FTX spent lavishly on TV commercials with an array of celebrity endorsers like the basketball star Stephen Curry”

• “In the early 2000s, Mr. Ray oversaw the unwinding of Enron, the energy trading firm that collapsed in an accounting scandal. At the hearing, he called the perpetrators of Enron’s…