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Donald Trump and Madison Square Garden

Dirty money party

Henry Abbott's avatar
Henry Abbott
Jun 08, 2026
∙ Paid

Soccer has long had jersey patches, little ads on the uniforms. For 70 years, the NBA kept jerseys chaste and clean.

But in 2016, two years into Adam Silver’s tenure as NBA commissioner, the Board of Governors voted to allow a two-and-a-half-inch square of branding opposite the Nike logo, on every player’s left shoulder. The patches arrived in 2017, and reportedly bring in about five million dollars a year for the Utah Jazz, and well over $30 million a year for the Knicks.

Jerry Seinfeld has a famous joke based on the idea that who plays for any one team changes all the time. “I want my team’s clothes to beat the clothes from the other city. It’s laundry! We’re screaming about laundry here! People will love a guy, do you know what I mean? And then the guy’ll get traded, he’ll come back on another team, they hate him now! This is the same human being in a different shirt! Boo! We hate him now! Different shirt!”

Rooting for laundry!

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