Ballistic: Chapter 12
It's gotta be the shoes
Sign up for a year of TrueHoop, at the $100 level, and we’ll send you a free copy of Henry’s book Ballistic.
Chapter 12 is an interesting one. We have a sense that the sneaker companies spend a lot of money on research, and maybe we assume a lot of that money goes to injury prevention and improved athletic performance. But once P3 founder Marcus Elliott, M.D., and P3 president and head of biomechanics Eric Leidersdorf got really deep into the movement data, they found that science had a hard time entering the shoe design conversation. Please enjoy Chapter 12 of Ballistic, which you can learn more about here.
